Wellspring 2018

The only danger is not to evolve. This provocative, inspiring talk shares how anyone can disrupt their industry and evolve their business so they create and maintain a competitive edge. Miki shares hard-won wisdom and best practices from what it's like building successful brands in a "taboo" category and the strategies it took to change hearts and minds and motivate people to transform from being skeptics to being fans, followers and clients. Miki offers strategic insights on how she designs her brands to stand out in the noisy advertising and digital world, and where innovation has been stagnant for decades. She will also share how to navigate and manage PR using creativity and design in an ever-changing, click-focused media world.
Class time devoted to lecture: More than 45 minutes