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Saturday, October 27 • 3:00pm - 4:00pm
The Transformational Consumer: An In-Depth Case Study FULL

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Tara-Nicholle Nelson is a self-professed Impact Junkie (her words) and the CEO of Transformational Consumer Insights (TCI), a strategy and customer research firm. Tara speaks and writes about transformation, conscious leadership, behavior change and marketing. She created the concept of the Transformational Consumer, people who eagerly buy products and consume content they think will further their never-ending efforts to change their behavior for the healthier, wealthier and wiser.

Join her as she sits down for an intimate session with Laura Davis Gross, SVP Marketing at Wanderlust, to discuss what the Transformational Consumer means IRL - not just how to message things to this customer, but how to provide support and inspiration as well. In the context of Wellspring, this breakout session will be a fascinating case study into the world of selling to and supporting the customer who seeks more.
Class time devoted to lecture: More than 45 minutes


Presenters
avatar for Laura Davis Gross

Laura Davis Gross

Laura has built her career on lifting up brands whose missions center on bringing people together around shared values. Career highlights include coordinating the Macy's Thanksgiving Day Parade and NYC Fireworks, bringing Charlie Brown and Snoopy to social media, expanding Coach's... Read More →
avatar for Tara-Nicholle Nelson

Tara-Nicholle Nelson

Tara-Nicholle Nelson is a globally-recognized transformation expert, entrepreneur, Buddhist black church lady and born uplifter. Tara is the Founder and CEO of SoulTour — a personal growth school on a mission to help 100 million people care for their souls. She has helped over 12,000... Read More →


Saturday October 27, 2018 3:00pm - 4:00pm
Ballroom Terrace