Founder and CEO of World Tree, Wendy is unabashed in her commitment to the three P's: Planet, People and Profit. Otherwise known as "The Tree Lady" Wendy has spent the last 17 years promoting the economic and environmental benefits of the Empress Splendor Tree. Wendy, a self-confessed tree-hugger, is living proof that it is possible to combine business savvy with a passion for improving the environment. She believes that everyone can make a difference and that one of the most powerful ways to do that is through investing. The World Tree Carbon Offset Program makes it possible for people use their investment dollars to both clean up the air and generate wealth though the planting of the Empress Splendor Tree.

The Empress Splendor, recorded in the Guinness Book of World Records as "officially amazing", is the fastest growing hardwood tree in the world. It reaches maturity in just 10 years when it can be harvested for lumber. It also sequesters 11 TIMES more carbon than any other tree, making it a highly effective in reducing carbon in the atmosphere.

Wendy has appeared on Oprah, the Connie Sellaca show and Morley Safer's American Environmental Review.